Redbull energy drink
Redbull energy drink is a brand of energy drinks sold by Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 82 billion cans of Red Bull have been sold worldwide,including 7.9 billion in 2020.
Originally available only in a single nondescript flavor sold in a tall and slim blue-silver can, called Red Bull Energy Drink, numerous variants of the drink were added over the course of time. Its slogan, “Red Bull Gives You Wings”,is one of the most popular and memorable advertising slogans in the United States.Rather than following a traditional marketing approach, Red Bull has generated awareness and created a “brand myth”through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project.In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements; and music, through its Red Bull Records labe